There has been a lot of discussion about labeling links with literal callouts for the action or word to click. The appendages for “here” and “click here” are contextually messy and visually ugly, but if they improve usability, it might be a worthy tradeoff. For this test, I was curious about how it would affect the raw clickthrough rate.
This result surprised me. Simply adding “here” as the link at the end of the phrase increased the clickthrough rate by 27% to 12.81%.
Great piece of testing and insight. Click through to the full article here. Found on Garry Tan’s Posterous.
Even though “Click Here” is bad for accessibility purposes, I have seen direct commands in call to actions have consistently exceeded the results of more “passive” or “polite” phrases.
You should also test giving a reason because that can often pull even more (and it does not seem to matter WHAT the reason given is).
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