WholeFoodsMarket gains a million followers with lame twitter contest

by Chris Garrett on July 15, 2009

in archive

To celebrate our one millionth follower on Twitter, we’re giving away one million grains of quinoa. That’s right — our one millionth follower will receive a million grains (about 5 lbs) of delicious quinoa, plus a $50 gift card from Whole Foods Market.

Other brands are giving away iPods and laptops. Whole Foods gives away something I can neither spell nor pronounce … and gets a million followers?

OK there is a gift voucher too … but only $50 …

All I can say is they must have some brand power and great advocates to spread such a lame competition, but kudos and more power to them.

They also took the risky decision to post the last 5 tweets right on the site … dangerous! :)

Posted via web from chrisgarrett.posterous

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