Social Media Demographics

According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.

Social Networking Sites Used by US Social Network Users, by Generation, May 2009 (% of respondents in each group)

Generation Y was a somewhat different story. Three-quarters of 15-to-29-year-olds used MySpace, 65% used Facebook, 14% used Twitter and 9% used LinkedIn.

Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic.

Nine in 10 older social network users, which Anderson Analytics called the WWII generation, used Facebook, and 17% tweeted.

When it came to why social networkers joined a social network, however, the reasons were similar from generation to generation.

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