Roadblocking is not a new term, it’s been around in the television space for sometime now and refers to an advertiser buying all of the ad placements within a given media space. In this instance, we’re referring to an advertiser who has purchased all the impressions / ad placements on the same page of a particular website during one specific time frame.
Roadblocking is a new term to me, cool post – we learn something new every day 
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