Can anyone help a friendly geek attempting to learn the mystic hidden art that is sales?
I am in the process of putting together a company to provide ASP.Net training in Leeds. The only thing I am lacking is sales!
Can anyone out there advise me on the best approach to take, help or books on writing sales copy, where/if/how to advertise..?
From what I gather if I get this stuff wrong I could do more harm than good so I am hoping to get it right from the start! 
Cheers
Chris
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