Sometimes people have more budget than sense.
You can just imagine the Nathan Barley types sat around the board room lounging in bean bags, wearing red specs, twiddling with their pony tails.
“Blogging, that’s cool”
“Yeah, but needs to be viral man”
“And needs to be like edgy and funny. like B3TA”
“What about content?”
“What about content? Don’t need no steeenkin content man, it’s viral”
So, who is to blame, 42 Entertainment (?) (who did the travesty that I will not call a site) or Microsoft? I blame both, Microsoft
for being dullwitted enough to buy the pitch, 42 to pitch the self-induldgent-budget-blowing-marketing-w4nk in the first place. They ought to be ashamed.
Scoble thinks Microsoft is to blame, but also that because he has knocked the site in his blog causing a flood of traffic, Microsoft
will think it a success 🙂 I hope they don’t use it as a model for future work!
It’s of no more than 10 seconds value to visitors, it is not remarkable in any way so will not be remarked on apart from to slag it off, it’s only viral because it is so bad people are talking about how pants it is.
[Why has someone as savvy as Seth Godin not got the domain for one of his most popular books? This guy must be laffing his ass off]
And to think, people think Microsoft are good at marketing. They dropped the ball this time.
Supposedly the idea was that you would see/hear about/psychically detect the meme, search for “hypnodragon”, “judo jealousy”, “blubber blowout”, “psycho kitty”, “lava boy”, “butterfingers” and ‘discover’ the easter eggs that appear at the top of your results
and visit the MSNFound site. Why would you? To see the badly acted/scripted videos?