I am afraid associating with SEOs and affiliate marketers has made me cynical. I see ulterior motives in everything I see. Give you an example, DaveN has launched a blog about Paul McKenna and his diet-without-dieting approach called Diet Trials. Having been interested in NLP for about 15 years I have always been a fan of Paul McKenna, particularly when he teamed up with NLP uber-guru Dr. Richard Bandler himself.
DaveN writes apparently sincerely, which is good. Treats the subject matter seriously, no taking the piss, which is nice. But at the bottom are the telltale links that make me think this is linkbait. Which is it? Spam or truth? Bit of both? 🙂