Looks like next year could be a bumper year for Internet Marketing 
“According to eMarketer projections, online ad spending for branding will increase by 22.4% in 2005, compared to a 19.8% boost for direct response advertising. In each of the three years following, spending growth for branding goals will match or outstrip direct response growth.”
http://www.emarketer.com/Article.aspx?1003188
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