Ghost Blogging

by Chris Garrett on January 16, 2006

in archive

Looks like a good gig: Bloggers Blog: Ghost Blogging: Revenue Opportunity for Bloggers

A couple of grand a month steady income would be a great way to fund your other blogging activities till they really kick off. I think a lot of corporates do not realise what skills and energy are required to blog. Just blogging is not enough, you need to create something useful and interesting otherwise it is just like most corporates PR; hot air.

The trick to ghost blogging is in the details. To convincingly seem like the post is being written from the inside the blogger needs to know the company and the industry intimately.

I wonder how many people feel cheated when they find out a blog is ghost written and how many are all “meh”….

Comments on this entry are closed.