Fascinating – a machine that taps into the global consciousness and tells the future? No not a B-movie plot, possibly a real deal 🙂
Google has caused a bit of an upset apparently – the new update has sent shockwaves
through the search results and webmasters are up in arms. My sites have done pretty
well out of it thankfully. This is being alleged to be down to “Latent Semantic
Latent Semantic Indexing is where Google will compare the words used
in two documents and if it finds similar words used in both then it considers them
to be semantically close, if not it considers them different. Where it impacts search
results is Google will be using LSI to determine if your site is “about” what it says
it is about. Also if you take out the main term or phrase the page has been optimised
for, will it still contain words semantically linked to your theme. For example
the famous GoogleBomb “miserable failure” will probably work less and less as they
content will not mention that phrase (it still has top result as Bush though). A page
for “coke” will be semantically close to pages about “pepsi” but probably not “magic
eight ball” (have I just diluted my semantic linking right there?) 😉
Practical SEO Steps you can take are make sure you have varied anchor
text linking to your site, preferably from semantically close pages. Use semantically
close phrases other than your main terms in your content.
Search Google using tilde ~word to find words Google thinks are semantically linked.
Eg. http://www.google.com/search?q=%7Eseo The
words in bold are the words Google thinks are on theme.
Links curtesy of Marcia/WMW
Latent Semantic Analysis (again Telecordia)
This looks really good. Here’s the HTML in the cache, but it’s a PDF
Higher Precision for Two Word Queries
Constructing and Examining Personalized Cooccurrence-based Thesauri on Web Pages
It is very frustrating to have errors in your tools, errors that lose lots of work
are particularly frustrating. DasBlog keeps losing my new blog postings when I hit
“post to weblog” and because it uses Freetextbox hitting back to try submitting again
is no help as all your hard work has dissapeared.
System.NullReferenceException: Object reference not set to an instance of an object.
at FreeTextBoxControls.Support.ResourceManager.LoadResource(Hashtable target, String
language, String cacheKey)
at FreeTextBoxControls.Support.ResourceManager.GetString(String name)
toolbarDropDownList, FreeTextBox freeTextBox, ResourceManager resourceManager)
at FreeTextBoxControls.FreeTextBox.OnPreRender(EventArgs e)
while processing http://www.chrisg.org/blog/EditEntry.aspx.
After about a week I finally have a couple of page one results for semi-money terms for my new site. It’s always a nice feeling, particularly when it happens so fast. Perhaps my terms are not prone to the sandbox/deepfreeze, or maybe it is because I used a subdomain. Either way, woohoo 🙂
I also see that http://search.msn.com is showing beta results for me and I do quite well there and in Yahoo!. They seem to favour on page factors a bit more than Google. Strange thing with MSN is the pages I linked from rank higher that the pages I link to on occasion which must be down to their PR equivelant, or possibly because of authority.
While I am on the topic of getting results, I also notice in my inbox that Max Blumberg is getting some Google Love – congratulations Max 🙂 Check out his site, he shares some interesting articles and ideas.
So the blogerati have got together to combat comment spam by devaluing the outbound links.
As the savvy threadwatchers point out, it is just going to reduce the blogspam payoff a bit and it will be abused. How many blogs are actually going to implement this? Not many, not right away. How many blog spammers are going to check the target blog has this in place? Why bother, not going to save many clock cycles.
Yes, it is good that the issue is being looked at, but unfortunately I don’t think
this is the solution :O( I think possibly moderated registration is the only thing
to stop it but it will not get people with old abandoned blogs to upgrade.
The word on the street
Alex Barnett has posted a new blog about an e-book on RSS and Marketing he has been involved with.
This subject is definately picking up steam. I hope the e-book goes into more than the superficial ideas that are usually associated with the topic. I am getting tired of (yawn) “RSS will kill email” etc.
Fact is, this is a subject for the future for most industries. We are not yet at the stage where my Mum reads RSS. That day will come before you know it (my Dads blog is coming soon!).
While RSS is great, I think the biggest benefit is the ClueTrain Effect – you are communicating directly with your audience/users/prospects on their terms. People get it because they want it when they want it, because they want to hear what you have to say! The other great thing is that it is pulled from the server and therefore more opportunities exist for tracking.
I will probably buy the e-book out of interest, it’s only like £20 or something. Of course I am not one to keep my opinions to myself so I will let you know what I think about it if I do 🙂
It is not a new idea that words have different meanings to different cultures. Neither is it new that the connections people make to different words can have profound impact on their behaviour. This article though is a fascinating fresh look at the subject, I would love to know more about this approach and theories.
The article is about a child psychologist turned market researcher. What he does that is different and important is he discovers the meaning for a group of people behind a word. Not just in a standard branding exercise sense but to find a real underlying key to those connections. Creating these connections happens very early in life, “imprinting a code” he calls it – this is a very powerful concept it seems.
“One of my discoveries was that in order to create the first imprint of a word — when you learn a word, whatever it is, “coffee,” “love,” “mother,” there is always a first time. There’s a first time to learn everything. The first time you understand, you imprint the meaning of this word; you create a mental connection that you’re going to keep using the rest of your life. And to create this mental connection, you need some emotions. Without emotion, there is no production of neurotransmitters in the brain, and you don’t create the connection. So actually every word has a mental highway. I call that a code, an unconscious code in the brain.”
Check out the full article, very interesting .. More on G. Clotaire Rapaille
There has been some discussion about subdomains going missing from G serps. Apparently they were used a lot by SE spammers. DaveN says he is going to research the issue ..
.. I hope he does share his findings. My personal opinion is so far it is only certain topics/industries that are affected, in the SERPs I view I do not see much of a change. I think it would be pretty daft of G to do a blanket ban but since when has Google ever followed MY logic 😉
This may be old news to some people but I just discovered this tool that lets you know what flavour google thinks your site is!
This tool from Google Labs tries to work out what your site is about so they can provide you a customised search engine. The idea is you get your own search engine based on a theme like their existing public sector and Microsoft flavored searches.
Do you think the categories it returns are useful information (link exchanges, site themes etc)?
It tells you what category/categories Google thinks your site comes under. Seems to get it almost right most of the time when it can determine a category (although where it got religion from for my asp.net blog I dont know).
Anyone think this is useful? I am thinking a link from two similarly themed sites will have more impact than two from different categories? Also, if you have a category in there that is off topic would your pages rank better if the terms that are sending the site off topic are found and removed?
Thoughts? Anyone? Anyone? Thoughts? Anyone?
Google Adwords now have a new system where they restrict the amount of Affiliate adwords advertisements – poo!
Because of this I have knocked up a new UK Magazines Subscriptions Site to use for landing pages.
Let’s hope my conversions stay healthy as the keywords are a bit competitive.