I don’t know, but they have according to the guys from AskJeeves!
Some people say making mistakes is the best way to learn. As someone who often gets upset at his own mistakes I would rather learn from someone elses experience 😉 Here is a great PDF on how CraigsList came from nowhere to megasite
My friend has an interview on monday for a web role (I can’t say any more as it may jeopardize their current job!) and I have been trying to think of questions (s)he may be asked. Here is my current (flawed, as I have never been a HR expert, heh) suggestions.
Sometimes how you answer and support with evidence or how you come up with answer is more important than your answer – no one word answers! If you don’t understand ask for clarification. Often good to rephrase the question back to them if you need thinking time “so what you are asking is what I think about _____”
Important – What can you bring to the role that noone else can? (Your USP) – if they take away one thing it needs to be this!
“Unlike other applicants I _____________ which means ______________ which would benefit the organisation _______________”
Where would you like to be
– next year
– 5 years
– 10 years
– when you retire?
What interests you about new media/web, why do you work in the web?
What is your favourite web site(s) and why?
What would you change about the organisations web site and why? How would you go about it?
What do you like most/least about current job?
Why are you leaving? Why THIS job? Why this organisation? Why now?
If you could change one thing about yourself what would it be? What are your best/worst properties? How would a colleague describe you? Describe yourself in one word/one sentence/three words
If you could do any job in the world, if money etc was no object, what and why?
What do you like to do in your spare time? How does this affect your work life? How might you change it?
Describe the internet/world wide web to a 5 year old
What has been your greatest contribution
Describe your best ever project, ideal project, worst project, biggest cockup, worst failure, biggest mistake, worst/best colleague/boss etc
Who do you most admire?
I hope for my friends sake they dont ask Microsoft “how would you move mount fuji” questions
My main piece of advice though is once you get past the application stage and get an interview, they already think you can do the job they just need to check your face fits (and maybe double check you haven’t mislead them about your abilities/experience).
Will think up some more..anyone any ideas?
Clients often talk to me about how they need more traffic, or better traffic. In fact they often come with what they deem to be the solution; search engine results.
You could be looking at the problem from the wrong end, it might not be traffic that is your problem.
What is it that you want to happen? Sales? Newsletter signups?
Take a good look at what you are doing to encourage your visitors to take that action (rather than click away to some other site).
You might be a small fix from improving your entire campaign many times over.
The following article is quite a nice introduction to how you can tweak your copy to drive visitors to do what you want them to 🙂
- Define The Problem.
- Deliver Your Solution.
- Explain the Benefits, Not Just the Features.
- Have a USP, or a Reason Your Company is Different.
- Use Calls to Action Liberally Throughout the Copy.
- Repeat the Key Phrases Frequently.
- Target Your Audience for Best Results.
Fascinating – a machine that taps into the global consciousness and tells the future? No not a B-movie plot, possibly a real deal 🙂
Google has caused a bit of an upset apparently – the new update has sent shockwaves
through the search results and webmasters are up in arms. My sites have done pretty
well out of it thankfully. This is being alleged to be down to “Latent Semantic
Latent Semantic Indexing is where Google will compare the words used
in two documents and if it finds similar words used in both then it considers them
to be semantically close, if not it considers them different. Where it impacts search
results is Google will be using LSI to determine if your site is “about” what it says
it is about. Also if you take out the main term or phrase the page has been optimised
for, will it still contain words semantically linked to your theme. For example
the famous GoogleBomb “miserable failure” will probably work less and less as they
content will not mention that phrase (it still has top result as Bush though). A page
for “coke” will be semantically close to pages about “pepsi” but probably not “magic
eight ball” (have I just diluted my semantic linking right there?) 😉
Practical SEO Steps you can take are make sure you have varied anchor
text linking to your site, preferably from semantically close pages. Use semantically
close phrases other than your main terms in your content.
Search Google using tilde ~word to find words Google thinks are semantically linked.
Eg. http://www.google.com/search?q=%7Eseo The
words in bold are the words Google thinks are on theme.
Links curtesy of Marcia/WMW
Latent Semantic Analysis (again Telecordia)
This looks really good. Here’s the HTML in the cache, but it’s a PDF
Higher Precision for Two Word Queries
Constructing and Examining Personalized Cooccurrence-based Thesauri on Web Pages
It is very frustrating to have errors in your tools, errors that lose lots of work
are particularly frustrating. DasBlog keeps losing my new blog postings when I hit
“post to weblog” and because it uses Freetextbox hitting back to try submitting again
is no help as all your hard work has dissapeared.
System.NullReferenceException: Object reference not set to an instance of an object.
at FreeTextBoxControls.Support.ResourceManager.LoadResource(Hashtable target, String
language, String cacheKey)
at FreeTextBoxControls.Support.ResourceManager.GetString(String name)
toolbarDropDownList, FreeTextBox freeTextBox, ResourceManager resourceManager)
at FreeTextBoxControls.FreeTextBox.OnPreRender(EventArgs e)
while processing http://www.chrisg.org/blog/EditEntry.aspx.
After about a week I finally have a couple of page one results for semi-money terms for my new site. It’s always a nice feeling, particularly when it happens so fast. Perhaps my terms are not prone to the sandbox/deepfreeze, or maybe it is because I used a subdomain. Either way, woohoo 🙂
I also see that http://search.msn.com is showing beta results for me and I do quite well there and in Yahoo!. They seem to favour on page factors a bit more than Google. Strange thing with MSN is the pages I linked from rank higher that the pages I link to on occasion which must be down to their PR equivelant, or possibly because of authority.
While I am on the topic of getting results, I also notice in my inbox that Max Blumberg is getting some Google Love – congratulations Max 🙂 Check out his site, he shares some interesting articles and ideas.
So the blogerati have got together to combat comment spam by devaluing the outbound links.
As the savvy threadwatchers point out, it is just going to reduce the blogspam payoff a bit and it will be abused. How many blogs are actually going to implement this? Not many, not right away. How many blog spammers are going to check the target blog has this in place? Why bother, not going to save many clock cycles.
Yes, it is good that the issue is being looked at, but unfortunately I don’t think
this is the solution :O( I think possibly moderated registration is the only thing
to stop it but it will not get people with old abandoned blogs to upgrade.
The word on the street
Alex Barnett has posted a new blog about an e-book on RSS and Marketing he has been involved with.
This subject is definately picking up steam. I hope the e-book goes into more than the superficial ideas that are usually associated with the topic. I am getting tired of (yawn) “RSS will kill email” etc.
Fact is, this is a subject for the future for most industries. We are not yet at the stage where my Mum reads RSS. That day will come before you know it (my Dads blog is coming soon!).
While RSS is great, I think the biggest benefit is the ClueTrain Effect – you are communicating directly with your audience/users/prospects on their terms. People get it because they want it when they want it, because they want to hear what you have to say! The other great thing is that it is pulled from the server and therefore more opportunities exist for tracking.
I will probably buy the e-book out of interest, it’s only like £20 or something. Of course I am not one to keep my opinions to myself so I will let you know what I think about it if I do 🙂